Latino TikTok star Leo González born and raised in Hanford, California has mixed comedy and culture to amass more than 2m followers and more than 66m likes in less than two years on TikTok. His big break came when impersonated a Univision anchor and reporter. “Leo’s goal is to try and bridge Latinos with everyone else” and to help bring people together through his comedy because he thinks there’s a lot of healing in laughter.
Tik-Tok: @leogonzall
Insta: @leogonzall
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i think i lost a lot as a kid i think i think i i didn’t get to make a lot of0:05
decisions for myself and one thing that um that i learned from one of my therapists
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so a few years ago was uh you’re in the driver’s seat now and so it’s the trust goes to you it
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gets handed to you the keys are yours now and so do you trust yourself will you make
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the decision to choose yourself and and um you know even when things are
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challenging still do it because i think you know like uh even with fear
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just like still do it because i think i think you owe it to yourself you owe
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it to the child inside um to uh to win you can’t lose
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you you shouldn’t let yourself lose what is going on everyone i’m your host kevin munoz you’re listening to the layout
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podcast where we talk about various educational topics especially those impacting the latin american community
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this is today’s free episode if you want early access to episodes and bonus episodes you can find that right now on
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our patreon.com latinamericaneo and if not then enjoy
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this one in today’s episode i had the pleasure to speak with latino tick-tock star leo
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gonzalez born and raised in hanford california leo has mixed comedy and culture to
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amass more than 2 million followers and more than 66 million likes in less than
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two years on tick tock his big break came when he impersonated a univision anchor and reporter leo’s goal is to try
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and bridge latinos with everyone else and to help bring people together through his comedy because he thinks
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there’s a lot of healing and laughter our conversation in today’s episode allows us to see a more intimate side of
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leo such as what his favorite foods are and why he is an inspirational figure to
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the latino community so let’s just dive right into today’s episode and i hope you enjoy it as much as i did
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[Music]
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leo welcome to the podcast thank you for being here uh let’s just begin by having
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us tell you having you tell us a little bit about your background how you got to be the
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influencer and take that star that you are well known for today
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well i started in um 2020 right uh kind of right in the height of
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the pandemic i think um uh and i only made an account because i wanted to see more videos of people that
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i thought were so funny on twitter so i made a i made a tic tac account to watch i didn’t make it to to be a
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creator myself okay and um the talent spoke
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no i i did a video and it just got traction and got some followers that night and then i
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was like oh my gosh like i forgot i used to be funny maybe i could do some more stuff i
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hadn’t been funny for a few years so i think i made i made a few videos and
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then i just kept going and and you know a little a little bit later now i moved
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uh back to california and and um i’m here and i feel so fortunate to
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be doing this because it’s really fun i love it well i mean i’m glad i’m glad you’re having fun um and you say you
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forgot to um you forgot that you’re funny is that because you know reading up on you and
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just following you for a while now um you’ve always wanted to be uh you always wanted to do at least um
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a comedy right you have you you always wanted to do comedy in um one form or another and then um
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you kind of gave that a break and then through this uh through tic tac
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you kind of found found that again yeah i wanted to do comedy early on and
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then i um i think it just got really busy with life i had a lot of things to take care
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of um and uh
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a lot of things to deal with um that came up and so with with all that stuff
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happening i was like i think i little by little i forgot that like i knew sweet fight like eighth
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grade i was killing you like like killing it with with your peers or like the the teachers are like
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everyone um mainly the peers i would have like um i would i used to do like a little
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stand-up routine at recess and lunch catch me my residency
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in front of the cafeteria i’m picturing you like standing up on a
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table being like all right everyone it’s time is that how it went or like you just
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started i was just i was right there on the regular on the ground
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and uh didn’t want to draw too much attention it was more still really like if you happen to be there then you got
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to you heard my show you heard my set you had the privilege [Laughter]
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oh man i could see starting like a little side hustle like just selling the kids some tickets that’s what i’d be doing
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[Music]
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oh man well listen i think we all know a lot of people know you from um playing
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different characters through your skits um you know but i want to i want to get into
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uh if you’re okay with that too just who leo is um
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behind all the characters that you play like what’s your favorite food and like what
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makes you the happiest like is content crea creating like what does that makes you the happiest i feel like that’s
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something that i don’t really see a side of from you so i would love to just you
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know get get into that thank you no one ever asks me what my favorite food is and i always want to
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say it well this is it i um i uh i’m a big fan of
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of tamales big fan um i love soup
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i’m such a soup i don’t care what like
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and i have such a problem with like memes and those videos of people that that are like oh my mom’s making posole
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and it’s a hundred and like 100 degrees i don’t care i can i’ll have pozzola in hell i don’t
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care i don’t want i don’t care how hot it is i am always down for super ramen like
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anything so no that’s funny that’s like when you mentioned that my mom be doing the same
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thing right in like 100 degree weather and i was like mom why you make a call to their
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test and i’m like as i’m like pouring it into myself why are you doing this yeah why are you doing this
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just do fourth of july yeah exactly exactly
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so i am i like that um what makes me really happy is not to be like
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so basic but that’s i’m i feel really excited because like
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what uh what i do as my job is what really makes me
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so happy like i’ve always done this as a hobby it’s always been like
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it’s been so exciting like i i i’ve been making videos for like
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15 years um wow um i used to do youtube and
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and vine and nothing ever happened but no no attraction ever came with that but i always loved it i was
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well you know i i i started editing when i was like 11 i learned um i was trying
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to make music videos of of people uh vlogs uh interviews you know and so last
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night i showed a video with one of my friends here in my living room and
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i remember just like once we finished up i was started editing i stayed up till 4am this morning editing wow and i was
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like oh my gosh like like this is what i do like for work and it’s like i got to sit down with uh
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one of my friends who i love and and just talk to him
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and and you know we did a little um like a reflection video
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and then just like talk to him and and that’s it like what i’ve always done for free what i’ve always done for
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fun and so i don’t have a lot of hobbies other than that because it is a it was my hobby and
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now i just feel so fortunate that’s like like the heck i get to do it
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um but along with that like i love watching other people’s stuff other people’s projects and movies
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um and any other people’s uh forms of art it’s so exciting to see you
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know what what goes on in people’s minds i i really like my goal is to be friends with like musicians because musicians
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are i think the coolest people around i just can’t even
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which musician do you have in mind right now like to be friends with yeah
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i would love to be friends with uh this musician i listen to a lot of danny ocean my favorite band mora
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like camilo i i just want to be like i want to be on
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text on good morning tech spaces like yo you up like
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that video that you were talking about that you said you got um to sit down with one of your good friends right is
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that the one with the rolling stones oh yeah yeah yeah yeah no i did i did
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see that and uh i was gonna get into that later but you know one might as well dive into that right now that um
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that you mentioned it you know how does it feel to to be on one of those like one of the biggest
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if not the biggest right magazine for um what they’re calling it like class of
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2022 um most like influential uh the people out there like how how was
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that when you received the news that i i it’s really crazy i think it’s it’s
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really one of those um that’s really uh pretty unbelievable for me and so it takes like a good
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check in um to just like really try to process and and think about it because i think
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sometimes you know we can get busy and and some things can feel like um
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like another project or another task then you realize that oh my gosh like that’s that’s that magazine you know
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it’s the same one that’s that’s been around and same one that featured people who who
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you loved um growing up and so it’s a big um
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it’s a big moment of just like
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trying to understand it and yeah it’s cool and you
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know and for me it’s really exciting because like having my friend in it is like crazy i’m
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such a fan of him and and his story and and i’ve watched him
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so much behind the scenes work and and negotiate
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and and um and just uh have heard so much of his dialogue of
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what he wants to accomplish and so seeing that for him is so exciting to be able to be in his
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audience yeah absolutely and not to mention all the things that uh you’ve accomplished as well you know
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i know that it was i don’t think things came this easy always right and i think just um
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being a content creator in general just takes a lot of dedication and and time consuming
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um and sometimes you have to make like sacrifices um you know to get where to
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get as big as you want to like what are what are some like challenges that you’ve had to face
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um in your journey to get you know from going to this this kid in
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middle school who had like comedy shows in front of his friends
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to being to being on the freaking rolling stones like how does what do you what’s the secret
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i don’t know i i mean there’s a lot of uh i think what i feel like i’ve always been able
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to um do you know like i said i have been doing
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um i have a separate youtube account apart from my
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my current one that i used this morning for for for a video published this morning
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but my old one it has videos that go back you know 15 years and and
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what i noticed about all of them um after talking to one of my friends uh
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was uh she just said like you just never stopped making videos
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even while um while there were things going on and i
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don’t know why i never stopped i honestly don’t know why or how because i think there was a lot
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of things that popped up along the way that were really challenging
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um and i still i still
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somehow managed to um write and produce something um
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through that and and so uh yeah i think there’s just been
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there’s been a lot of a lot of things along the way that you know that really
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they had me they almost had me [Laughter] yeah but you didn’t let them you know
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you didn’t let them i was very close
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and uh yeah but but i don’t know i think the whole time i think i was really just
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like fighting for it because i was like man i don’t i think i lost a lot as a kid i
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think i think i i didn’t get to make a lot of decisions for myself and one thing that um
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that i learned from one of my therapists a few years ago was uh you’re in the driver’s seat now
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and so it’s the trust goes to you it gets handed to you the keys are yours now
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and so do you trust yourself will you make
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the decision to choose yourself and and um you know even when things are
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challenging still do it because i think you know i got even with fear
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just like still do it because i think i think you owe it to yourself you owe
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it to the child inside um to uh to win you can’t lose
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you you shouldn’t let yourself lose
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yeah no that’s that’s absolutely beautiful i love that message and one that resonates with me a lot in
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particular um and would too with the latino community i think that that’s the toughest thing that we
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have um is kind of following our own dreams because a lot
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of us um [Music] carry a lot on our shoulders when it comes to like our family right
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so i don’t know it’s it’s i it’s always something i’ve had trouble with is balancing like pursuing
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what i’m passionate about and and being tugged towards like my family
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you know i feel like i feel like i’m being like i want to chase my dreams and then my family wants me to do this and it’s
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just like how do you balance that um any like you know i guess that’s like
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you said i think that’s perfectly summarizes that is uh you you just have to take the keys and and
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you know put them in the ignition because you’re the driver and and and go for it right
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yeah and and you know i wish there was um a one-size-fits-all answer because i
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think that sometimes you know i can’t i can’t speak for everyone um and their experiences but i know that
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sometimes we are able to leave and i and i know that sometimes we’re just not
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um i i i was i was able to leave but like five years later than i wanted to
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um that was one of the like a conversation that i had with one
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of my um friends from back then who recently said like man i’m so
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excited for you and like everything you’re doing imagine if you would have if you would have done it earlier
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imagine because i’m 27 now and he’s like imagine if you would have started earlier
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and and i just have to disagree man i didn’t bet i
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wanted to start a lot earlier but i was not logistically able to leave a lot
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earlier i was able to leave right on time and it was it was a very tight
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frame that was a very tight um time frame
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and and so it’s it’s really scary um and then i know you know it’s not easy
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for everyone because i i i knew the whole time that the the
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things were happening that i was like man i think there’s more i think there’s
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crazy more to life than this um but and i believe it i see it on tv and
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i see it through people’s stories who i who i listened to and and then watched and
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read about but i also knew that it just wasn’t my time yet to leave um
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and but yeah it’s so it’s a lot um but i think that you do know
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i think you know when it’s response when you when it’s a responsible choice and you’re not running away that was my
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thing i wanted to run away but i needed to make sure that my bases were covered and i wasn’t
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running from my problems and and now i feel um
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i don’t feel convicted i don’t feel guilt because i know that like when i when i finally decided that i
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wanted to try to choose myself i still made a decision to choose others
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uh in the background before i got to choose myself don’t go anywhere we’ll be right back
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after this break you’re listening to the leo podcast i’m kevin munoz support for today’s episode
19:28
comes from my patreons if you enjoy the show and are looking for bonus content and to further support the show then
19:34
head on over to slash patreon.com or visit my website latinamericaneo.org
19:41
to join the growing level podcast community because the learning doesn’t stop with this episode there’s also some
19:47
sick merch on my website everything from shirts coffee mugs and tote bags all info will be at the bottom in the show
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notes now let’s get back to today’s episode yeah i know absolutely and how do you
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like you know one of the toughest things i’ve also had is like explaining
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how you make money from content creating to like parents um and just family like
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other family members as well um how did
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why was that for you explaining it like to your parents that like listen like i’m gonna take this
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this leap and and believing in myself um because i think this this is like what i
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know i’m destined for um and a lot of latino parents
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see as higher education as being like the the pinnacle of you know american dream
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success um they don’t really see [Music] how much money you can make online and
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all the opportunities on on social media as well and of course it’s not easy but it’s it’s certainly
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there right was that something that you also had to communicate um for me i mean
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yeah totally like i think like i think one one thing that i talked off
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camera with my friend yesterday was that i think one of the reasons that it’s hard for them
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is i my assumption i guess my
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take on it is i think it’s also hard for them to understand that like
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it’s a little irritating that like we came over to this country
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speaking for them we came over to this country and it’s been so hard for us to make money and then you’re telling us
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that you can make this amount for doing
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nothing essentially mentioning a product they’re like yeah so
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um i feel like there’s there’s a lot of layers to it i think that there you know there’s frustration and i
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think there’s also fear because i think when you know that you know for my dad who still works in
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the fields in hanford um for him it’s like i
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he knows that if there’s rain and if there’s water and sun there’s gonna
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probably be fruit to pick and pack and
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and for us i mean i can’t make a promise of because social media is still
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unpredictable for me right so it is hard to like put that trust in that and so
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um for me though i i don’t i i didn’t really have to make that um
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and i didn’t have to make that uh i have that sort of dialogue with my parents because
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my dad actually just like two weeks ago found out what i do oh really
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yeah he we were in i went to go visit him because he’s in california right now um
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uh and visit him and got together with my mom and took them to dinner and went shopping a
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little bit and you know with some people coming up for
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um to meet and and chad took the picture i think that’s when he finally
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was trying to figure out what was what was going on because i never really told him
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um and he doesn’t do you know social media or anything he’s very um very busy with uh he lives in mexico
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he has his wife and children over there so um that’s not something i ever had to
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explain to him and for my mom um
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you know i just kind of let her know this is what’s going on and i think she trusts me um and
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what i’m doing because i i typically i’m not a super trusting person
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and so um i feel like i um if i’m doing it i think that she trusts that i know
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what i’m doing because i wouldn’t just put my faith in anything yeah
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and you know at the end of the day it’s like you’re you’re doing it um you know all the opportunities that
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have come from like you know tick tock uh that has elevated you through and
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opened a lot of doors for you it ultimately cycles back to like you know
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your parents right like i think that’s something too that they might not see and it’s sometimes
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hard to understand um but you know that’s it’s it’s beautiful that
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you you communicate that with them and and they know that too i want to switch gears a little bit
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about what it means for you to be a con like a latino content creator in
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this space where as i mentioned earlier in the conversation you know it’s it’s
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there’s not that many and now there’s there’s you’re seeing a little bit more um latinos taking that that leap of
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faith and getting into like youtube and tick tock and you know instagram and and
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and being influencers but there’s still not that many of us and you’re you’re someone that i look up to
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as um that you know your journey is is one that
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i can resonate with and all the things that you’ve accomplished despite everything that you’ve been through um
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i i really admire that so you know what what does that mean to represent like a
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latino community in your space yeah it’s um
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it’s a big responsibility for me because i think that they
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you know i grew up really um
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aware of of my um
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of of my culture of being brown and
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and seeing what that meant um on capitol hill um growing up and watching the news
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i watched the news for fun as a child and i’ve always watched news as like
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more than i’ve watched any other show or movie and so what i always
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felt was that i understood the
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racism and and these preconceived ideas that people had
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and i never wanted to be another person that
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made life hard for people you know watching the news i felt so
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insecure when i would watch um someone with the last name gonzalez get
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arrested or you know on tv and it shows that they’re wanted and it says gonzalez or
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garcia yeah and i was like
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yes yes that’s uh here’s something else going on
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yeah so feeling super insecure with that and so i grew up
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really stressing out about that goes i don’t want to be another gonzalez
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on that side maybe i’ll be a gonzalez on the anchor side or something um
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and and so i always wanted to be
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intentional about just trying to be good
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um because i i i watched people you know growing up who i just thought
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were so cool um and so positive um on tv and i thought like i there was
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not a lot of people that looked like me i mean other than watching george lopez
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which he he was someone that inspired me because of his story and and
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i just thought he was so funny but apart from him there wasn’t a lot of
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there wasn’t a lot of people on tv and and i never watched youtube growing up
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when i was a kid i never really watched much youtube like
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really i don’t even i really don’t remember watching anybody
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um and so uh i think now that i’m here i i have met
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a lot of people um including george lopez right [Laughter]
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i’ve met a lot of people in the last two years who say that they watch me and i’m like
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that’s crazy that’s wild i i’m so i’m glad and i’m
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i’m i’m glad that um you know people can watch me and feel
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safe i got a message last week from someone who just uh dm me and said thank you for not
29:04
swearing in your instagram and tick tocks because my family and i my kids can watch you
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with me and that’s wow that’s so nice for me because even if the kids don’t get the humor i’d
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like for the parents to be able to watch me in front of them and so yeah i just want to represent um well
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try to be a decent uh person um
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and then you know i wanted to say gonzalez on the bottom of the screen but not not wanted
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different was um you know not cursing that stuff like family friendly content was that
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always your your aim like was that on purpose
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oh just kind of like developed it’s just like that’s that’s what my content is and it just happens
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to be family friendly oh i think uh i i had never i had never
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cussed before i met this uh other creator named chewy
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and then i collab with him very early on on tick-tock and he shouldn’t have collabed with me
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because i was very very small he’s very massive and and
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and i had like two brand deals at the time they were not brand deals they were like
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you know here’s some money on cash up some yeah talk about this or whatever and
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anyways one thing that he said he’s like just don’t ever cuss and just like don’t know because like
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it’s not worth it like just be just be brand friendly um
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and i wasn’t really cussing before that but then after that i was like all right like i can try to be funny without
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cussing i do i do swear um i’m off camera on elsewhere like in podcasts and stuff but
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not when it’s my own thing was like it’s like i don’t care
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well i mean that’s the whole thing you know especially with like podcasts and stuff it’s just like hey that’s you’re you’re here to be you what you can do
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the other side of um that most people don’t get to see right i will say though when i might stand up
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uh i haven’t done that but i’m writing saying that i said you do stand up
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swearing and not yeah so i think for that i’m like i’m trying to go down
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like the uh like bob saget type like very clean on tv and this and then when it comes to
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the stage yeah so you can are you you planning to um like you said you’re writing stand up
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are you gonna be like touring and stuff in the future is that kind of with you right now because i would you know i would love to
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see you i’m in jersey coming to new jersey yeah so come to new york or like philly i’m there
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yeah oh i’m down yeah i i don’t have any plans right now but i am writing and so
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i that’s one of my that’s one of the things that i didn’t want to do for sure because a lot of people
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a lot of people assumed that i do stand up because they they dm me about it and i’m like i guess i should it’s fun i
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want to get back to my eighth grade days when i had a residency exactly um what messages would you have for
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um the latino community and others you know seeing
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this and listening um when it comes to just following their own path
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um and you know you’re someone that a lot of people look up to so what messages would you like to
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say to us i you know i think that you
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you should do what you feel um
32:52
makes you feel like the most alive um i never wanted to uh
32:58
have any regrets i just always felt like you know i might as well try it and if it doesn’t work then that’s fine who am
33:05
i the world or people or
33:12
god doesn’t owe me anything so if it doesn’t work then i’m fine but like if it works that’s gonna be so
33:20
crazy what if what if it works and so and so i um
33:26
i i think that if you feel alive doing something then you should press into that lock eyes with that
33:32
because you have you have that right um in your one life on earth though the
33:39
only time you get you might as well spend it trying to do that thing that you love
33:45
that because i don’t know i feel like you know we all had like these dreams in
33:50
first fourth grade whatever and then um sometimes we get busy and
33:56
sometimes you know we don’t always want to still do that but if you still do
34:01
then just try it because i think um i think the reward
34:08
is um is such a tropical peaceful
34:13
feeling yeah absolutely um and one thing too it’s like you you
34:20
mentioned little um leo on the rolling stones um and i wanted to
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see how what you thought like thinking of little leo do you think he would be proud
34:32
um of where you are where you’re at today would he ever have imagined that
34:39
you’d be where you’re at today um
34:46
i i i think uh i think so i think i think you could imagine
34:52
because i think he dreamed so much um and so yeah i uh
34:58
i think he’d be just jumping in excitement that like that that like you did that
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you know and and and so i i think sometimes i have i feel like i um
35:13
i have a little leona it’s really just him not me in the room and i’m just like this is uh
35:18
this is george lopez and look this is their best this is this is the set this is
35:26
the studio this is where this one so um yeah that’s that’s my
35:34
that’s the only judge that i really am just trying to impress because um
35:40
i mean i think he’s super easily impressed but um but it’s so fun to impress uh
35:46
yeah you gotta get one of those like pop figures of yourself get it gotta get that in the works
35:51
come on brendan what are you doing [Laughter] right and um you know finally i want to
35:58
finish off um with a question that i like to ask at the end of podcast and
36:04
just um start asking people as well it’s just like finally like what do you attribute your success to
36:12
like do you think a certain percentage of it comes from uh
36:17
luck is it all luck uh determination like what what do you
36:23
think um well i think
36:29
um i think the reason that i haven’t
36:35
stopped i think what i attribute stuff to is uh
36:40
or things my life is i had a lot of community growing up
36:47
um and and i was really fortunate that like really
36:52
um loving teachers and school staff and
36:58
and and so i think because of that i’ve tried to be intentional about that life i got my
37:05
bike stolen in sixth grade and then the office people
37:10
uh all pitched in to buy me a new bike so now i
37:16
i can’t live my life as if a group of people didn’t one time buy me a bike you know like that’s
37:23
i feel like because of that i’ve tried to be very um decent
37:29
um because i can’t can’t pretend that wouldn’t happen um
37:35
and uh and i think because of of that i i
37:40
i i i try to be someone that um disarms people
37:47
and um then i want you to feel really comfortable and safe and
37:54
um you know and i’ve i’ve prayed a lot about stuff that’s
38:01
happening and i’ve i’ve you know i haven’t really stopped working like i had mentioned uh through
38:08
other things that were happening and um and yeah i think a lot of that also just
38:15
goes back to the little child just um trying to
38:22
to have a cool show and tell i think all those things all together
38:28
um sets things up uh really nicely
38:34
that’s that’s beautiful i mean you mentioned like the the little child it’s just like out i just picture like
38:40
little [Music] like little leo just like pushing you right just to keep going like just
38:45
behind you all the time like you know keep going like we got it we gotta we gotta go to the next level like i
38:51
wanna go bigger and like go do these amazing things um
38:57
and i’ve never thought about it that way but i can i can fully feel that that’s what has been
39:04
happening this whole time right like when you need that little push you just just remember the leo just pushing you
39:10
behind you right like um which speaking of of going beyond and
39:16
dreaming um what’s uh what’s next for you what do you what are you is there anything that
39:22
you’re working on that you want to share um or anything that you’d like to promote whatever this is
39:28
you know i wanna i wanna know what you’re working on and what you are gonna what are your plans for the
39:34
future as well like what can we look forward to yeah i i have a lot of dreams um nothing
39:40
that i’m working on at this moment yeah um nothing in you know production but
39:45
there are things that are in pre-pre-pre-pre production i gotcha yeah
39:51
yeah i tend to work the seeds planted right so a lot of writing um
39:57
and um yeah so i think there’s some some
40:02
fun stuff ahead uh but you have to wait and see
40:08
all right all right yeah yeah but yeah um just a lot of still working on tick
40:14
tocks every day instagram every day yeah i see you i’m a fan i see you all the time
40:21
but yeah no thank you again um for coming on here and then sharing a lot of uh us you know a lot about
40:28
yourself aside that that i haven’t seen much of and i wanted to
40:33
um see more of and i’m glad that you’re
40:38
vulnerable too so i appreciate that thank you i appreciate this thank you for listening to today’s episode if you
40:45
enjoyed it please share it with a family or a friend and rate it five stars on apple podcast and spotify it helps
40:51
tremendously in order to bring more awareness and educational resources to our community for more information and
40:57
to stay up to date with what i’m doing you can follow me on instagram latinamedicaneo and if you need more
41:03
information and resources you can visit my website latinomedicaneo.org i’m kevin munoz this has been the leo
41:09
podcast and i’ll see you next time
